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In the world of direct marketing, a one to two percent conversion rate is standard. In other words, if you have a list of 100 subscribers to your newsletter and you send them a sales letter selling a product (whether it is your own product or an affiliate's), you can expect one or two people out of your 100 to buy.
Let's say your vision of "success" is $500 in sales per week from your newsletter list. If you have 2,000 people on your list, one way to hit that number would be to send them one sales letter per week selling a $25 product. (Assuming a one percent conversion rate, one percent of 2,000 is 20, 20 x $25 per sale = $500 = success!)